Indonesia's
end-to-end retail loyalty campaign partner

SLS helps retailers grow basket size, shopper frequency, sponsor participation, and campaign ROI through fully managed loyalty programs built for Indonesian retail.

Plan your next loyalty campaign

Trusted by Indonesia's leading Modern Trade retailers

Who we are

One partner, from strategy to execution

Shopper Loyalty Solutions (SLS) is an end-to-end retail loyalty campaign partner for Indonesia. We manage the full journey - from campaign strategy and reward sourcing to compliance, nationwide execution, live monitoring, and redemption management.

Smarter Loyalty

Campaigns built on 30 years of Indonesian market expertise

Sharper Execution

Weekly store audits and real-time reporting so every campaign performs the way it was planned.

OUR IMPACT

Our loyalty campaigns are smarter.
The results prove it.

Up to 5%

Retail sales uplift

Incremental store revenue measured against pre-campaign baselines.

~15%

Basket size increase

Shoppers spend more per trip when working toward a reward threshold.

40%+

Frequency increase

Campaign mechanics bring shoppers back more often within the campaign window.

45%+

Sponsor sales uplift

Sponsor brands have achieved significant uplift without requiring a price discount on their products.

500K+

Annual reward redemptions

Premium reward products sourced, imported, and distributed to stores across the Indonesian archipelago annually.

Years in Indonesian retail

Deep roots in Indonesian retail since 1994, with the market knowledge that only comes from being here.

68%

of Indonesian shoppers buy from more than one store. Only 32% stick to a single store.

The retailers winning are the ones running loyalty campaigns that give shoppers a real reason to consolidate spending in their stores.

What We Do

Rewards built for the way Indonesians shop

Smarter lifestyle reward campaigns designed for Indonesian shoppers, backed by 30 years of local data.

We manage the sourcing chain end to end - from international procurement and brand licensing through customs clearance and support for applicable Indonesian regulatory and certification srequirements.

The result: higher basket sizes, more repeat visits, and shoppers choosing your store over the competition.

What We Do

Execution at the scale Indonesia demands

In-store presence: We manage briefing, material dispatch, and store onboarding so every location is campaign-ready before launch.

Full in-store communication: Through ShopComm Group, campaigns can also include full in-store communication coverage (gondola displays, digital posters, shelf, floor, pillar wrap, in-store audio ads, and checkout touchpoints).

Live monitoring: Stock levels, POSM compliance, and redemption rates tracked per store, reported weekly. Mid-campaign adjustments made from real data, not end-of-campaign hindsight.

Field Operations

CAMPAIGN DELIVERY

LivE
tracking

Live Tracking

Real-time campaign intelligence

Our reporting provides store-level visibility of redemption performance, stock sell-through, POSM compliance, and campaign KPIs. Weekly reports identify underperforming outlets and trigger corrective action during the campaign. Every campaign investment is linked to measurable store-level outcomes.

how we work: Local insights

We truly understand Indonesian retail

We understand local seasonality

Ramadan shifts baskets toward gifting. Year-end peaks differently in Jakarta than Surabaya. Harvest season changes purchase priorities in outer islands. Every campaign window we plan is built around the Indonesian calendar, not a global template.

We understand retail formats

Hypermarkets, supermarkets, and minimarkets each pull a different shopper with different habits. A mechanic that works in one format often fails in another. We know the difference, and we have the data to prove what actually works where.

We adapt to on-ground realities

Every retailer has different budgets, store formats, and shopper expectations. We adapt the mechanics, rewards, and product sourcing to fit — not the other way around. Where others bring fixed programs, we bring flexibility.

Our Partners

We bring together retailers, brands, and shoppers

Sales uplift and basket growth across well-structured campaigns

30+ years of Indonesian retail experience and shopper insight

Hundreds of trained field team managing execution across every store in the network

Weekly per-store reporting with mid-campaign adjustment where needed

Category sales uplift without price discounting or margin erosion

Products placed in front of shoppers at the moment they're already spending

Weekly performance data on sponsored categories throughout the campaign

Premium lifestyle rewards worth collecting, earned through everyday shopping

Clear mechanics with accessible spend thresholds

Products chosen specifically for Indonesian households

About us

Built in Indonesia,
for Indonesian retail

Shopper Loyalty Solutions is the loyalty campaigns division of ShopComm Group, Indonesia's leading shopper marketing group. ShopComm Group has operated in Indonesian retail for over 30 years. We draw on that accumulated market knowledge, retailer relationships, and shopper data in every campaign we design and deliver. The campaigns, the team, the relationships, and the infrastructure are all built for this market. We truly understand Indonesian retail.

Work with SLS INdonesia

Talk to our team.

Whether you're planning a campaign, exploring a sponsor partnership, or sourcing rewards for a program — we'd like to hear from you.

Indonesia'send-to-end retail loyalty campaign partner

Indonesia's
end-to-end retail loyalty campaign partner